商业计划书－英文商业计划书通用模板
Long Term
[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:
Present market is estimated at $XXX. Our goal for market share is XX%.
We want to be considered by our peers to be the market leader in sales as evidenced by:
Trade industry awards
High end of scale in financial ratios
Major market share
Technical excellence (awards, honors, etc.)
Community involvement (Rotary, United Way, etc.)
Short Term
Market share goals -
1. First Year XX%
2. Second Year XX%
3. Third Year XX%
4. Fourth Year XX%
[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.
1. Budget for complete computer training for appropriate applications.
2. Set up, Maintain] emplo
3. Budget for necessary seminars and/or continuing job-specific education.
4. Maintain state-of-the-art accounting system for careful tracking.
5. Monthly reports on financial status vis-a-vis the industry.
6. Aggressive recruitment of the best technical staff in the industry.
7. Support company involvement in various local and national charity events.
Competitors
Name
Address
City, State
Strengths:
§ Location - next door to supplier factory, on major artery, close to terminal, etc.
§ Pricing - Low cost producer, known for aggressive pricing policy.
§ Delivery - ships overnight to anywhere in the world.
§ Management - Everyone has an MBA from Harvard.
Weaknesses
§ Service - takes more than 3 months to receive spare parts.
§ Dedication - If it’s sunny, they’re on the golf course or ski slope.
§ Machinery - Slowly approaching obsolescence unless replaced within six months.
§ Overhead - Spend lavishly on corporate dining room, limousines and champagne.
Competitive Advantages
<Product>
The distinctive competitive advantages which [My Company] brings to this market are:
Experience in this market. [I/we] have XXX years of hands-on experience in this industry.
Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.
The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.
Our targeted minimum gross profit margin for a category must be XX%.
By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of sc 《商业计划书－英文商业计划书通用模板(第5页)》
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[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:
Present market is estimated at $XXX. Our goal for market share is XX%.
We want to be considered by our peers to be the market leader in sales as evidenced by:
Trade industry awards
High end of scale in financial ratios
Major market share
Technical excellence (awards, honors, etc.)
Community involvement (Rotary, United Way, etc.)
Short Term
Market share goals -
1. First Year XX%
2. Second Year XX%
3. Third Year XX%
4. Fourth Year XX%
[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.
1. Budget for complete computer training for appropriate applications.
2. Set up, Maintain] emplo
yee benefit program for continuing college education.
3. Budget for necessary seminars and/or continuing job-specific education.
4. Maintain state-of-the-art accounting system for careful tracking.
5. Monthly reports on financial status vis-a-vis the industry.
6. Aggressive recruitment of the best technical staff in the industry.
7. Support company involvement in various local and national charity events.
Competitors
Name
Address
City, State
Strengths:
§ Location - next door to supplier factory, on major artery, close to terminal, etc.
§ Pricing - Low cost producer, known for aggressive pricing policy.
§ Delivery - ships overnight to anywhere in the world.
§ Management - Everyone has an MBA from Harvard.
Weaknesses
§ Service - takes more than 3 months to receive spare parts.
§ Dedication - If it’s sunny, they’re on the golf course or ski slope.
§ Machinery - Slowly approaching obsolescence unless replaced within six months.
§ Overhead - Spend lavishly on corporate dining room, limousines and champagne.
Competitive Advantages
<Product>
The distinctive competitive advantages which [My Company] brings to this market are:
Experience in this market. [I/we] have XXX years of hands-on experience in this industry.
Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.
The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.
Our targeted minimum gross profit margin for a category must be XX%.
By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of sc 《商业计划书－英文商业计划书通用模板(第5页)》
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