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商业计划书-英文商业计划书通用模板


OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.

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After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:

1.   Expand telemarketing pool to 20.

2.   Increase number of direct sales reps.

3.   Expand into neighboring cities.


Market Size and Share
The American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey.  We estimate that we can achieve XX% market share within XX years.

Marketing data for other markets is in the process of collection.

Other Markets  
Use the same format for additional markets.


Targeting New Markets
To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:

§  Customer contact - find out their needs

§  Look for complementary products

§  Trade shows

§  World Trade Center “Network”

§  U.S. Government trade leads

§  State Government trade leads

§  On-line computer prospecting and qualification    (DIALOG, D&B, etc.)

§  Market surveys

§  Research & development


Location
RETAIL EXAMPLE:
This business will be operated at 123 Any Street.  This location is desirable because:

1. The traffic flow has been rated at high.

2. The rent is below market

3. The building has the necessary facilities to operate this business.

4. The location is convenient for our customers.

We are renting this building on a XX year lease.  We will have renovations costing $XXX based upon three estimates.  The building is zoned R-3, commercial use.

OTHER SAMPLE:
This business will be operated at 123 Any Street.  This location is desirable because:

1. The building is structurally compatible for our use.

2. The rent is below market

3. The building has the necessa

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