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本文链接地址:http://www.oyaya.net/fanwen/view/141824.html
Winter Long Stay Destination Market[J].Journal of Travel Research,1992,31(Fall):
20-26.
[74] Kotler,P.,D.H.Haider,and I.Rein.Marketing Places:Attracting Investment,Industry,and
Tourism to Cities,States,and Nations[M].New York:Free Press.1993.
[75] Echtner,C.M.,and J.R.Brent Ritchie.The Measurement of Destination Image:An
Empirical Assessment[J].Journal of Travel Research,1993,31(Spring):3-13.
[76] Aaker,D.A.,and J.G.Shansby.Positioning Your Product[J].Business Horizons,1982,May-June:56-62.
[77] Javalgi,R.G.E.G.,Thomas,ans S.R.Rao.U.S.Pleasure Travelers' Perceptions of Selected
European Destinations[J].European Journal of Marketing,1992,26(7):45-64.
[78] Crompton,J.L.,P.C.Fakeye,and Chi-Chuan Lue.Positioning:The Example of the Lower Rio Grande Valley in the Winter
Long Stay Destination Market[J].Journal of Travel Research,1992,31(Fall):20-26.
[79] Ahmed,Z.U..The Influence of the Components of a State's Tourist Image on
Product Positioning Strategy[J].Tourism Management,1991,12 (December):331-340.
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[83] 保继刚,等.旅游开发研究——原理、方法、实践[M].北京:科学出版社,1996.
[84] 王家骏.旅游者对旅游目的地的选择——旅游决策行为研究[A].旅游地理纵横谈[C].1997.
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