旅游感知形象研究综述
l Comparison of Bank Customers'
Expectations and Perceptions [J].Journal of Marketing Management,1991,7(1):
47-62.
[22] Mayo,Edward J.,and Lance P.Jarvis.The Psychology of Leisure Travel:Effective
Marketing and Selling of Travel Services[M].Boston:CBI.1981.
[23] Crompton,J.L.An Assessment of the Image of Mexico as a Vacation Destination
and the Influence of Geographical Location upon That Image[J].Journal of Travel Research,1979,17(spring):18-23.
[24] Anderssen,P.,and R.T.Colberg.Multivariate Analysis in Travel Research:A Tool for
Travel Package Design and Market Segmentation[M].In the Fourth Annual Conference Proceedings of TTRA.Sun Valley,ID:Travel
and Tourism Research Association,1973,pp.225-238.
[25] Goodrich,J.N.The Relationship between Preferences for and perceptions of
Vacation Destinations[J].Journal of Travel Research,1978,16(Fall):8-13.
[26] Garther,W.C.Temporal influences on Image Change[J].Annals of Tourism Research,1986,13:635-644.
[27] Fenton,M.,and P.Pearce.Multidimensional Scaling and Tourism Research[J].Annals of Tourism&nbs
[28] Gartner,L.Tourism Image:Attribute Measurement of State Tourism Products using
Multidimensional Techniques[J].Journal of& 《旅游感知形象研究综述(第5页)》
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Expectations and Perceptions [J].Journal of Marketing Management,1991,7(1):
47-62.
[22] Mayo,Edward J.,and Lance P.Jarvis.The Psychology of Leisure Travel:Effective
Marketing and Selling of Travel Services[M].Boston:CBI.1981.
[23] Crompton,J.L.An Assessment of the Image of Mexico as a Vacation Destination
and the Influence of Geographical Location upon That Image[J].Journal of Travel Research,1979,17(spring):18-23.
[24] Anderssen,P.,and R.T.Colberg.Multivariate Analysis in Travel Research:A Tool for
Travel Package Design and Market Segmentation[M].In the Fourth Annual Conference Proceedings of TTRA.Sun Valley,ID:Travel
and Tourism Research Association,1973,pp.225-238.
[25] Goodrich,J.N.The Relationship between Preferences for and perceptions of
Vacation Destinations[J].Journal of Travel Research,1978,16(Fall):8-13.
[26] Garther,W.C.Temporal influences on Image Change[J].Annals of Tourism Research,1986,13:635-644.
[27] Fenton,M.,and P.Pearce.Multidimensional Scaling and Tourism Research[J].Annals of Tourism&nbs
p; Research,1988,15:236-254.
[28] Gartner,L.Tourism Image:Attribute Measurement of State Tourism Products using
Multidimensional Techniques[J].Journal of& 《旅游感知形象研究综述(第5页)》