产品营销与中国法律的公众形象

he public image of the law is very similar with the product’s image in the Marketing. The masses’ knowledge of the law is the same as the consumers’ appreciation to some product, so the consumers’ impression of the product has deep impact to the selling. Also, the law’s image has direct relation to the law’s force in the public. The law is a tool with which the masses protect own legal right from damaging. As a tool, the law should be accepted and mastered by the masses, but not only belong to the justicers, the inquisitors, the lawyers or the professors who are called “the people of the law”. On the other hand, the forcible law’s public image has direct impact on the effect of the law’s execution. Only the law that can convulse people’s heart can make them sincerely convinced. Researching the law’s image from the method of the Marketting, can also be a approach to the reform of the judicature of China.
Key Words : Marketing；Production；The law of China；Public image

《产品营销与中国法律的公众形象(第5页)》