为好莱坞欢呼
standing ovation for Woody Allen's first appearance at the Oscars, a moving and dignified speech from Sidney Poitier and an intelligent, eloquent oration from Robert Redford. But then Berry blubbed while thanking her lawyers and it was all over.
为好莱坞欢呼(第2页)
I'm supposed to be writing about the ads. However, an hour after the event it was difficult to remember who followed Berry on to the winners' stage so it seems superfluous to point out that Oscars night is now almost as significant a date in the advertising calendar as the Super Bowl.
ABC's big night provides advertisers with an extraordinary opportunity to achieve that ever more elusive coup: reaching a huge, one-off, mass audience with one hit.
As with the Super Bowl, Americans across the country now hold parties to watch the Oscars together.
论文为好莱坞欢呼(第2页)来自
Although the 1 billion global audience far outstrips that of the Super Bowl, its domestic numbers cannot compete.
Nevertheless, the Oscars show on ABC attracts the largest female audience of the year and offers advertisers a unique mix of sexes and age brackets. It's more than just the 18 to fifty something males that dominate the audience of the Super Bowl.
What's more, there is more to the Oscars than just the ABC show. It is de rigueur to watch the E! network's pre-awards Red Carpet programme, which features the scary mother and daughter combo of Joan and Melissa Rivers.
Then, for insomniacs, there are E!'s or ABC's reports from the Governor's Ball (where there was a power blackout just as celebrity chef Wolfgang Puck was "plating"), the Vanity Fair party and the Elton John/In Style bash. For Vanity Fair there are appointed shifts on your ticket/invitation - imagine the horror of an 8pm to 10pm slot. The morning after, Good Morning America on ABC was hosted by anchor queen Diane Sawyer in a spangly, red trouser suit. At least she wasn't having her dress, jewellery and ha 《为好莱坞欢呼(第2页)》
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为好莱坞欢呼(第2页)
I'm supposed to be writing about the ads. However, an hour after the event it was difficult to remember who followed Berry on to the winners' stage so it seems superfluous to point out that Oscars night is now almost as significant a date in the advertising calendar as the Super Bowl.
ABC's big night provides advertisers with an extraordinary opportunity to achieve that ever more elusive coup: reaching a huge, one-off, mass audience with one hit.
As with the Super Bowl, Americans across the country now hold parties to watch the Oscars together.
论文为好莱坞欢呼(第2页)来自
Although the 1 billion global audience far outstrips that of the Super Bowl, its domestic numbers cannot compete.
Nevertheless, the Oscars show on ABC attracts the largest female audience of the year and offers advertisers a unique mix of sexes and age brackets. It's more than just the 18 to fifty something males that dominate the audience of the Super Bowl.
What's more, there is more to the Oscars than just the ABC show. It is de rigueur to watch the E! network's pre-awards Red Carpet programme, which features the scary mother and daughter combo of Joan and Melissa Rivers.
Then, for insomniacs, there are E!'s or ABC's reports from the Governor's Ball (where there was a power blackout just as celebrity chef Wolfgang Puck was "plating"), the Vanity Fair party and the Elton John/In Style bash. For Vanity Fair there are appointed shifts on your ticket/invitation - imagine the horror of an 8pm to 10pm slot. The morning after, Good Morning America on ABC was hosted by anchor queen Diane Sawyer in a spangly, red trouser suit. At least she wasn't having her dress, jewellery and ha 《为好莱坞欢呼(第2页)》
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