unin5 Advertise 习题课

39. A. fathers    B. daughters   C. children   D. dogs  

　　答案：C    

40. A. prison    B. police station   C. shop    D. hospital  

　　[解析]根据意思推测，刚生完孩子，应该从医院归来。 答案：D   

41. A. demanded     B. expected  C. invited     D. wished

　　[解析]好事应该予以庆贺，邀请别人来，体现了当时愉快的心情。

　　答案：C   

42. A. join in      B. celebrate   C. attend     D. drank     答案：B  

43. A. party       B. time       C. day       D. rest   [解析]由下文可知。

　　答案：A     

44. A. served      B. finished    C. prepared   D. bought

　　[解析]就是因为酒已喝完，才想起朋友送来的那瓶酒。答案：B   

45. A. And      B. Therefore    C. Luckily    D. Although    答案：C

46. A. cupboard    B. box      C. table     D. living-room    答案：A  

47. A. sent        B. brought   C. fetched     D. led               

　　[解析] brought 指带客人们到吃饭的地方。答案：B  

48. A. family      B. wife      C. guests     D. workers   答案：C  

49. A. silent      B. loud       C. aloud      D. calm  

　　[解析]在此只有aloud, loud为副词，排除A, D, read aloud, “大声读”。答案：C   

50. A. He        B. Which     C. They       D. It    [解析]it指“卡片”。

　　答案：D

III..Reading comprehension.

A

　　Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements , or ads, try to get consumers(消费者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

1. What is discussed in this passage?
　　A. The content of modern advertising.
　　B. The skills of modern advertising.
　　C. The results of modern advertising.
　　D. The writing of modern advertising. (Key:B)
2. According to the passage, a good advertisement should     .
　　A. be both persuasive and effective
　　B. give people useful information
　　C. show people a product
　　D. show people a new idea of a product  (Key:A)
3. From the passage, we know that      .
　　A. modern advertising has less effect on customers
　　B. once customers see ads about a new cerea1, they are sure to buy it
　　C. cereal can make people strong
　　D. cereal is a kind of food which is popular among people  (Key:D)
4. What can we infer from the passage?
　　A. Customers can easily be persuaded by advertisements.
　　B. Customers should be persuaded by advertisements.
　　C. It’s impossible for customers to buy a product without advertisements.
　　D. Customers buy products according to their demands rather than the advertisements. (Key:A)
                                                                              C
　　Ambassador Hotel
　　Welcome to the Ambassador Hotel. To make your stay as enjoyable as possible, we hope you will use our facilities to the full.
　　Dining Room
　　Breakfast is served in the dining mom from 8 a. m. to 9: 30 a.m. Alternatively, the room staff will bring a breakfast tray to your room at any time after 7 a.m. In this case, please fill out a card and hang it outside your door when you go to bed.
　　Lunch: 12:00a.m. to2:30p.m.
　　Dinner: 7:30 p.m. to 9:00 p.m.
　　Room Service
　　This operates 24 hours a day; phone the reception desk, and your message will be passed on to the room staff.
　　Telephones
　　To make a phone call, dial 0 for Reception and ask to be connected. We apologize for delays in puttin