Advertise

g. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it   49   to others.   50  said “Bill, take good care of this one—it is the first one that is really yours.”

31. A. unable       B. trying     C. advised    D. expected 

　　[解析]文章说“他们刚结婚时谁也没钱”，因此买房子是不可能的，根据意思选择unable。

　　答案：A

32. A. happy       B. married   C. sad         D. bitter

　　[解析]文章没有提起他们的生活如何，所以，描绘生活好坏的词语应加以排除。

　　答案：B

33. A. moved      B. succeeded  C. lived       D. gave  答案：C  

34. A. carried      B. brought    C. sent        D. left 

　　[解析] “leave him some money”, “给他留了一笔钱”。 答案：D   

35. A. nieces      B. workers   C. friends      D. classmates  答案：C   

36. A. unpacked    B. prepared   C. tied       D. sold   

　　[解析]由下文“In fact, they put it away in a cupboard without even unpacking it.” 可知。答案：A

37. A. forgot      B. thought    C. looked     D. cared 答案：A   

38. A. sent      B. put       C. took        D. kept   

　　[解析]put away“收拾好”，take away“拿走”。   答案：B   

39. A. fathers    B. daughters   C. children   D. dogs  

　　答案：C    

40. A. prison    B. police station   C. shop    D. hospital  

　　[解析]根据意思推测，刚生完孩子，应该从医院归来。 答案：D   

41. A. demanded     B. expected  C. invited     D. wished

　　[解析]好事应该予以庆贺，邀请别人来，体现了当时愉快的心情。

　　答案：C   

42. A. join in      B. celebrate   C. attend     D. drank     答案：B  

43. A. party       B. time       C. day       D. rest   [解析]由下文可知。

　　答案：A     

44. A. served      B. finished    C. prepared   D. bought

　　[解析]就是因为酒已喝完，才想起朋友送来的那瓶酒。答案：B   

45. A. And      B. Therefore    C. Luckily    D. Although    答案：C

46. A. cupboard    B. box      C. table     D. living-room    答案：A  

47. A. sent        B. brought   C. fetched     D. led               

　　[解析] brought 指带客人们到吃饭的地方。答案：B  

48. A. family      B. wife      C. guests     D. workers   答案：C  

49. A. silent      B. loud       C. aloud      D. calm  

　　[解析]在此只有aloud, loud为副词，排除A, D, read aloud, “大声读”。答案：C   

50. A. He        B. Which     C. They       D. It    [解析]it指“卡片”。

　　答案：D

III..Reading comprehension.

A

　　Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements , or ads, try to get consumers(消费者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

1. What is discussed in this passage?
　　A. The content of modern advertising.
　　B. The skills of modern advertising.
　　C. The results of modern advertising.
　　D. The writing of modern advertising. (Key:B)
2. According to the passage, a good advertisement should     .
　　A. be both persuasive and effective
　　B. give people useful information
　　C. show people a product
　

《Advertise(第10页)》