Advertise

　　------I think it would be a good idea to keep on doing morning exercises.　我认为坚持锻炼是个好主意。   

2.comment可用作动词，表达“批评，评论”之意。
　　 ①comment on／upon／about 对……作出评论，e．g．
　　 The critics commented favorably on his new book.评论家们对于他的新书给予好评。
　　另外, 对别人的提问、询问不想回答、不愿回答时，通常用 No comment（无可奉告）
2. We can bring in some humor too.我们还可以插进一点幽默的话。
　　这句中的 bring in意为“介绍，引进，还进”，相当于 introduce。bring in 带可表达“搬进，收获，挣得，逮捕”之意, in为副词。e．g．
　　①Bring in the washing ; it looks like rain.把洗好的衣服收进来，好像要下雨了。
　　②He brings in an extra hundred dollars a month from his new job．
　　他的新工作使他每个月多赚100美元。
　　③The farmers are bringing in apples.农民正在收苹果。
3.advertise:to make sth known to the public.(v.)

advertising(n): the business which concerns itself with making known to the public.

Advertise(第6页)ment(n)=ad: a notice for something for sale.

We should advertise for someone to look after the garden.

Step 5. SB Page 25 Part 2 Practice
　　The aim of this activity is to give students an oportunity to have a free discussion and to practise oral fluency. Go through the questions with the students. And then ask them to do group work.. When the students are working together, the teacher should go up and down among the students and give them any possible help. Make sure each student has a chance to show his/ her opinions.

Step6 Workbook
Wb Lesson 17, Exx 1 and 2
Ss have to revise the dialogue in Lesson 17 before they do Ex.1. Allow them a few minutes to go through the passage and fill in the blanks with the proper words. Then call out some of them to read aloud the passage and correct the mistakes if there are any.
Ex. 2 can either be done at the end of the class or as a follow-up of SB page 25, Part 2.

Homework:
　　1. Finish off the Wb exercises.   2. make up a similar dialogue to show one’s opinion.

Lesson 18教学设计方案

Step 1 Revision
　　1. Check the exercises in Wb.    2. Check the new dialogue.

Step 2 Presentation

　　[ Say to the students: “Actually we are familiar with the Chinese word “广告（advertisement）“. It seems that they are around us everywhere. Now, read the passage and then answer the following questions in pairs. “ ]

　　Read aloud the questions at the top of the passage. Allow the students enough time to read the text and find the answers. Put them in pairs to discuss their answers, then collect the answers from the class. (1. It makes a product cheaper. 2. Five.)

Step3. Reading
I. Reading comprehension
1. The author thinks that advertisements ________.
　　A. are welcome by everybody
　　B. will increase the cost of products
　　C. have bad influence on people
　　D. can win more customers for a company   (Key: D)
2. In Paragraph 1, which word does the writer use to express his idea that advertising is common?
　　A. Developed.　　B. Popular.
　　C. Proved. D. Increase.   (Key: B)
 3. According to the text, advertisements may be used in ________
　　A. everything　　　　B election
　　C. scientific research D. education  (Key: B)
4. How many means of advertising are mentioned in the text?
　　A. 7. 　　B. 9. 11.　　　C. 13.  (Key: C)
5. Which paragraph talks about the purpose of advertising?
　　A. Paragraph 1.　　　　B. Paragraph 2.
　　C. Paragraph 3. 　　　　D. Paragraphs 4 and 5.  (Key: A)
6. When an advertising company makes advertisements, which happens first?
　　A. Having a meeting.　　B. Collecting information.
　　C. Writing a text.　　　D. Designing the advertisements. (Key: B)
7. What does “interview” mean in the last paragraph?
　　A. See.　　B. Select.　　C. Visit.　　D. Ask questions.
 (Key: D)
8. What can we infer from Paragraph 2?
　　A. Only a few things can be advertised.
　　B. It is difficult to use printed things for advertisements.
　　C. Political advertisements can only be seen in USA.
　　D. Advertise(第6页)ments are everywhere for so many things. (Key: D)
9. How many steps are there in making an advertisement?
　　A. 4. 　　B. 5. 　　C. 6. 　　D. 7. (Key: D)
10. When the advertisement is ready, it is shown only to a part of the country as a (an)
　　A. review 　　B. test 　　C. performance 　　D. interview  (Key: B)

II.. Group work
　　 Divide the class into six groups. One of them is responsible for the structure of the text and each of the others is responsible for one of the five paragraphs. (Although the passage is not a long one, the language is plain enough for most of the students to deal with it easily. So just leave the students the tasks like analyzing the structure of the text, finding out the main ideas of the text and each paragraph, pick out the grammar items and useful expressions, so on and so forth. And this is a very good chance for the students to practice the reading skills they have learnt to deal with reading materials.) The teacher just goes around the class and gives any necessary help to the students.
Notes: 1. The title of the text and the first sentence of each paragraph( Paragraph 4 and 5 talk about the same thing.) are the subject word and subject sentences. The students are supposed to be aware of that and point it out. If they can’t, the teacher is sure to remind them of that.
　　2. There are several places where –ing and –ed words are used. The students may not pay enough attention to them so the teacher should point them out and encourage the students to think about their usage. For example:
　　a. advertisement --- advertising (n.),
　　b. …… repeated advertising increases……
　　c. ……, using pictures of photographs ……
　　3. When a student is talking about a paragraph, the teacher should not interrupt but listen. No matter in which language the student is