Advertise

speaking, the teacher just gives him or her encouragement. If one student cannot express herself or himself, another one can give some supplement

Step4. Fill in blanks:

　　1. Adevertising is a highly developed twentieth-centry industry.

　　2.Is it a waste of money? It has been proved again and again that repeated advertsing increases product sales.

　　3.USA political leaders often use recorded TV advertisements to persuade people to vote for them .

　　4.A sign outside or inside a shop is a form of advertising.Baloons and light aeroplanes can be used to pull huge signs as they fly slowly over a city.

　　5.Also present will be a person who thinks up an idea for an advertisement, and a person who will buy space in newspapers or time on TV.

　　6.They may try it out in a small part of the country to see the result.

　　7.If the advertising fails , having no effect on sales, the whole programme will be reviewed.

Step 5.language points:

　　1．The development of radio,television，cinema，magazines and newspapers has gone hand in hand with development of advertising．无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的。
　　句中的 go hand in hand with表示“与……密切相关”，相当于go together with，其中 go with表示“相配，随……而来”之意。hand in hand为副词短语，表示“手牵着手，密切联系，和……一道”之意，后面常加介词with，再加名词。e．g．
　　①Money doesn’t always go hand in hand with happiness．金钱并不总是同幸福密切相关。
　　②Ignorance and poverty often go hand in hand．愚昧和贫穷总是紧密地联结在一起。
　　③I have no tapes to go with the book．我没有这本书配套的磁带。
　　④Hand in hand with reading，he has developing the habit of making notes．在阅读的同时，他养成了做笔记的习惯。
　　2.There have been major changes in advertising in the past sixty years．
在过去的 60年中，广告业有了一些重大的发展。
　　时间状语in the past sixty years与完成时连用，in the past＝during the last。例如：
In the past three days，they have had six examinations．三天来．他们进行了六次考试。
No one has been（come）here in the past week．一个星期以来，没人来过这里。
　　3. Mail or gifts posted by companies to customers is another way of advertising．公司给顾客寄去的邮件或礼品又是一种广告方式。
　　4.express后可用oneself 作宾语，表示“表达自己的意思（思想）感情等”。e．g．

　　 He is still unable to express himself．他还是不能表达清楚自己的意思。

　　(3)express还可用作形容词，表示“快递的，明确的，特别的，直达的”等意思。e．g．
　　①This is an express train．这是快车。
　　②She flew to London for the express purpose of seeing her son她为了探望儿子而特地飞往伦敦。
　　③This is an express letter for you．你的快信。

　　④He has never given express orders.他从未下过明确的命令。

　　5.Also present will be a person who thinks up an idea for an advertisement，

　　…出席会议的人还有广告的策划者，……
　　1)这是一个倒装句，其正常语序为：
　　A person who thinks up an idea for an advertisement will also be present…
　　因本句中的主语 a person后有定语从句修饰，使主谓之间的间隔太长，因而倒装，表语提至句首避免头重脚轻。
　　表语提至句首倒装的句型有两种：(1)表语+连系动词+名词主语+其他；（2）表语+代词主语+连系动词+其他。e．g．
　　①A very honorable man he is．他是个非常可敬的人。
　　②Standing against the wall are the umbrellas that have just been made．靠墙放着的是刚刚制出的雨伞。
　　2)句中的think up为动副（动词十副词）结构的短语，表达“想出，设计，构思，虚构”之意，相当于invent，imagine。e．g．

　　Delighted, the girls thought up many good ideas．姑娘们一高兴，想出很多好主意。
　　The prisoners tried to think up a plan for escape．囚犯企图拟出一个逃跑计划。

　　6.Isn’t it time you made someone’s life a bit easier？
　　你难道不早该让某些人的生活过得更舒服些吗？
　　It’s time sb．did sth．“是某人早该干某事的时候了。”
　　It’s time we had our supper.我们早就该吃晚饭了。
　　Is It time you got things ready？是你把一切准备好的时候了？

Step 6. Note making
SB Page 27 Part 2   Putting down some key words is enough. This part can be done very quickly.
Step 5. An advertisement
SB Page 27 Part 3( Also, an easy exercise. Pass it quickly.)
Step6. Homework:
1. Recite paragraph 4.  2. Try to design an advertisement.

Lesson 19教学设计方案

ADVERTISING(2)
 StepI.Reading Comprehension:(give the students 7 to 8 minutes to finish the exercises.)
1. According to the text, most people read advertisements for:        .
　　A. knowledge   　　B. fun
　　C. killing time    D. both information and fun   (Key: D)
2. Why do most advertisements begin with a question?
　　A. Because nobody knows the answer.
　　B. Because a question can make an advertisement funny.
　　C. Because readers will be interested in finding out the answer.
　　D. Because a question will win more customers for a company.  (Key: C)
3. What is very important in an advertisement?
　　A. A question. 　　B. Information.
　　C. Humor.  　　　　D. A story.  (Key: C)
4. What is one of the dangers of a series of advertisements?
　　A. Readers will be tired of reading too many texts.
　　B. Readers will lose patience.
　　C. Readers will forget the name of the product.
　　D. Readers will forget the advertisement. (Key: C)
5. What may turn a good advertisement into a bad one?
　　A. A question.　　　　B. A story.
　　C. Bad translation.　　D. The expensive price of the product (Key: C).

StepII.lanuage points:

　　1.What make a good advertisement？怎样才能使广告做得好呢9
　　句中的make是及物动词，作“（有条件）成为”解。原句相当于：What makes an advertisement a good one？
　　又如：Cold tea makes a good drink in summer．冷茶是夏季很好的饮料。
　　2.Nobody bought he product，however，because when translated it meant “X puts living things into dry hair”

　　然而，谁也不来买这个产品，因为原句经过翻译之后，意思变成了“X使干发生虫。”
　　句中的 when translated＝when it was translated，相当于一个时间状语从句。
　　当从句的主语和主句的主语一致时，我们可将从句的主语和部分谓语动词省略，而采用分词的形式.  　　如：I won’t go unless Invited．（=…unless am invited．）如果没有邀请，我就不去了。
If playing all day，you’ll learn nothing．如果整天玩，你什么也学不到。
　　当从句是由引导词 十 it is/it was＋adj．这一结构时，可将it is或 it was省略，类似的说法有 w

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