Advertise
又如：This difficulty must be avoided if possible．
If necessary，we’ll try our best to help you．（＝If it is necessary，…）如果需要，我们将尽力帮助你们
3. Is it a waste of money？广告是不是浪费钱呢？
句中的waste是不可数名词，但它表示一种浪费时，可与不定冠词a连用，用成 It is waste of time／money／breath／energy／speech to do sth.。e.g.
①It’s a waste of breath to talk to him．和他交谈自费口舌。
②It’s a waste of time to wait any longer．再等下去是白费时间。
4.A company that sold hair cream wanted to say“ x puts life into dry hair”
一家卖发蜡的公司本来是想说：“X使干发生辉。”
句中的put…into的直接意思是“把……放入”，随着put后面所接名词的不同，含义异常灵活。
①put life into the dry hair（life为生命力、活力）使干发生辉。
②put living things into the dry hair（living things为有生命的东西）使干头发生虫。
5.Sometimes advertisements tell a story，or the story may be continued over a number of advertisements. 有时广告述说一个故事，或者这个故事在今后的一系列广告中连载。
句中的over为介词，在此处指时间，意为“在……中度过一段时间”。e．g．
① These apples will keep over the winter 可以把这些苹果一直保存到冬天以后。
② He has made great progress in his studies over the past two years．在过去的两年里，他在学业上取得了很大进步。
6. We had the idea tried out. 这个观点已验证过了。
这句的句式 have the idea tried out为过去分词 tried out做复合宾补。这句式常用在have／get／make／keep等动词后面，意思是“把／让某人某物怎么样”。过去分词做复合宾语时与句子的宾语存在着逻辑上的被动关系。e．g
① We shall have your luggage fetched from the airport． 我们将派人去机场把你的行李取回。
② He’s going to have a new advertisement filmed. 他准备马上叫人拍一份新广告。
教学设计示例
听力阅读教案
I.Listening:
Advertising:Three people,Harry,Jenny and Brian, are discussing their advertising plans for a new product.
H=Harry B=Brian J=jenny
H: So,how much money have we got to spend?
B:Seven hundred and fifty thousand pounds. Jenny, what do you suggest?
J:I suggest that we use mainly TV, cinema and print.
B: I see,Magazines and newspapes. Can you give us your reasons?
J: Sure. First, our product looks good. So it would be a waste of money to use radio. Second, our product moves well,and it moves fast.So I want people to see it on the roads in our ads,going through the hills, that kind of thing.
B: What about advertising boards?
J:No.I prefer magazines and newspapers,and we haven’t got the money to do all three.So people will see the ad on TV and in the cinema.Then they’ll be able to read all about it when they’re sitting down, reading their newspapers and magazines.
H: I get the idea.Then customers can read the detailed product information and check the prices.
J: Exactly.
H:So no advertising boards. When do you want the advertising to start,Brian?
B:May the 1st.That gives us three months to run to August 1st when most people like to buy their new cars.
J:I see.So we’re talking about three months. And have you thought of a headline?
H: What about this one? “The new Century505 ----the car you always promised yourself.”
II.Reading comprehension.
A
A man once said how useless it was to put advertisements in the newspapers. “Last week,” said he, “my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn’t get it back.”
“How did you write your advertisement?” asked one of the listeners, a merchant.
“Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read. “ Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”
“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one.” The merchant then took a slip of paper out of his pocket and wrote. “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known.”
This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colours that had been thrown in, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
1. The result of the first advertisement was that ______
A. the man got his umbrella back
B. the man wasted some money advertising
C. nobody found the missing umbrella
D. the umbrella was found somewhere near the Church
(Key:B)
2. “If it fails, I’ll buy you a new one .” suggested that____.
A. he was quite sure of success
B. he was not sure whether he would get the umbrella hack
C. he was rich enough to afford a new umbrella
D. he did not know what to do (Key:A)
3. This is a story about _____
A. a useless advertisement
B. how to make an effective advertisement
C. how the man lost and found his umbrella
D. what the merchant did for the umbrella owner
(Key:B)
B
Fucheng Garden Villas is situated along the North 4th Ring Road, just 2 kilometres east away from the Asian Games Village with easy traffic connection. It is 5 kilometres from the Beijing Lufthansa Centre.
Fucheng Garden Villas occupies an area of 34.7 hectares (公顷) , over 80% of which is covered by trees and greens, just like a garden in the city.
All the 108 villas were designed by American Company IDI , in American style , luxurious
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