Introversion and Extroversion

egeza,1973) For example, mountain　and water, heaven and earth, light and dark, dry and wet. In landscape, we can find these factors composed a spectacular and eternal　harmonious world. As far as modern poster is concerned, communication is its&nb sp;core mission. Under the background of internationalization, for fulfilling its duty, Chinese poster designers studied a lot of notions and methods from Western design. However, Chinese modern poster was still influenced by Chinese traditional aesthetics in some extent. Many Chi

nese posters kept this aesthetics character of landscape in their images. Every factor comprises a twofold aspect visible-invisible. Namely Yang-Yin. As the famous saying: A Yin, a Yang this the Tao!

Western

Different from Chinese philosophy of art, western artists often separate their consciousness (The Self) from their environment (The Natural World) in traditional paintings. They tried to seek true world in their art expression. We can find this reality in those masterpieces from Classicalism to Impressionism. As early as period of Revival of Learning, those celebrated art masters had reached a excellent level to control nature. They expressed the truth in their works by perfect skills of drawing, exact knowledge of anatomy and scientific theory of perspective. In 1860s, impre ssionist painters were fascinated by the relationship between light and colour. They painted free brushstrokes in pure pigment to express the reality of light and colour. Impressionism controlled the reality of art in this way. Compared with other eras, the 20th century was developed in a big way in art area with the progressing of technology. All kinds of art genre came into being. As a result, the art notion has also radically changed, it emphasized mentality and ideology of artists more and more rather than their ability of expressing the external world.  In the field of modern design, the aim that bring art and design into the domain of daily life was offered by Bauhaus. Modern poster was demanded to convey message effectively and serve the society and people. Hence the art form has become more international. Both Chinese and Western artists have experimented with new visual language to express notions or convey message.

The different characteristics of contemporary graphic language in Chinese and Western posters

Poster designs deliver a message to th

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