Introversion and Extroversion
2.Pacific and dynamic
It was said that Chinese aesthetics emphasizes a sense of underlying harmony, and it made effect on Chinese poster graphic language. So, it is no wonder that Chinese poster is more pacific in its graphic language than Western. In Chinese aesthetics, dynamic and pacific elementse xist together in a art work. This underlying rule also accords with traditional Taoism. Generally, Chinese graphic designers seek dynamic elements from the reposeful surroundings, then harmonize them by balanced atmosphere. But it is not absolute, many Chinese designers have developed new graphic lang uages with their own styles in different ways. However, the traditional aesthetics influenced the ideology of contemporary designers inevitably and brought effect on their works. Most Chinese poster graphic languages still keep this character of pacific. Hong Kong designer Kan Tai-Keung designed four posters as a group to express the subject of Chinese words. These works possess vivid contrast of dynamic and pacific elements. The strokes in each poster are Chinese words, they mean water, wind, cloud and mountain respectively. These words are dynamic elements and the stationery ;are pacific elements. All of dynamic elements were controlled perfectly by pacific frames. Then the posters unfold a calm atmosphere with poetic theme.
Contrary to Chinese posters, many Western posters are more dynamic in their graphic languages. Designers arrange every component elem
ent of poster and make them exert each action to attract public attention, they are bold to use all kinds of picture component element in unique way. The diverse specialities of point, thread, surface and colour were realized and presented in their works. We can feel different characteristics of these elements from Western dynamic posters. In the poster of theatre designed by Jon Simonsen, The main body is a dancing girl. Her shape&nbs p;formed the frame of picture. All of the words were written by hand and arranged with her track of motion. The words and the figure balanced the unstable layout. This dynamic poster offers us a musical association. In another poster of Jazz Concert,(designed by Niklaus Troxler) two different colours threads complected together to express the rhythm of Jazz. The incompact wo 《Introversion and Extroversion(第4页)》