AN ANALYSIS OF LANGUAG
to ears because of the clever choice of the word by the advertiser. In addition, the repetition of the beginning sound emphasizes the meaning the advertisement wants to express. The following are examples picked from the corpus.
…, everything you need for that big bargain basement special.
…, and vitamin E to leave skin soft and smooth.
Treat your weary ghosts and goblins to a warm bowl of chill and …
…
2.2.4 Use of weasel words
A weasel word is defined as “a word used in order to evade or retreat from a direct or forthright statement or position” according to Webster Dictionary (Philip Babcock Gove, 1976). The use of weasel words has become a device in advertising. Weasel words make people hear things that aren’t being said, accept as truth that have only been implied, and believe things that have only been implied and suggested. Let’s take a look under a strong light at several frequently used words.
Help
Ocean Spray Cranberry Juice Cocktail helps maintain urinary tract health.
It helps control the bacteria in this system.
A breakthrough way to help stop wear-out
Help finance the video equipment.
…
All the examples shown are from our corpus. 23% advertisements of all samples use the word help. These helps can be omitted because they have lost their original meaning: aid, assist. Yet, help in advertising English is never redundant. It has magic power in& 《AN ANALYSIS OF LANGUAG》
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…, everything you need for that big bargain basement special.
…, and vitamin E to leave skin soft and smooth.
Treat your weary ghosts and goblins to a warm bowl of chill and …
…
2.2.4 Use of weasel words
A weasel word is defined as “a word used in order to evade or retreat from a direct or forthright statement or position” according to Webster Dictionary (Philip Babcock Gove, 1976). The use of weasel words has become a device in advertising. Weasel words make people hear things that aren’t being said, accept as truth that have only been implied, and believe things that have only been implied and suggested. Let’s take a look under a strong light at several frequently used words.
Help
Ocean Spray Cranberry Juice Cocktail helps maintain urinary tract health.
It helps control the bacteria in this system.
A breakthrough way to help stop wear-out
Help finance the video equipment.
…
All the examples shown are from our corpus. 23% advertisements of all samples use the word help. These helps can be omitted because they have lost their original meaning: aid, assist. Yet, help in advertising English is never redundant. It has magic power in& 《AN ANALYSIS OF LANGUAG》
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