AN ANALYSIS OF LANGUAG
nbsp;advertisers’ eyes. Help is the great qualifier; once the advertiser says it, he can say anything after it. Help qualifies everything. The audience has never heard anyone say, “This product will keep you young,” or “This toothpaste will positively prevent cavities for all time.” Obviously, advertisers can’t say anything like that, because there are not any products like that made. But by adding that one little word help, in front, they can use the strongest language possible afterwards. And the most fascinating part of it is that the readers are immune to the word. The readers literally don’t hear the word help. They only knew what comes after it. That is strong language, and likely to be much more important to the readers than the little word at the front.
Like
It’s like getting on bar free.
Cleans like a white tornado.
It’s like taking a trip to Portugal.
…
Like is also a qualifier, and is used in much the same way as help. But like is also a comparative element, with a very specific purpose; advertisers use like to get the audience to stop thinking about something that is bigger than or better or different from the product which are being sold. In other words, they can make the audience believe that the product is more than it is by likening it to something else. Like help, like doesn’t catch much attention. However by using it, almost anything can be said and promised afterwards.
2.3 Differences at the 《AN ANALYSIS OF LANGUAG》
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Like
It’s like getting on bar free.
Cleans like a white tornado.
It’s like taking a trip to Portugal.
…
Like is also a qualifier, and is used in much the same way as help. But like is also a comparative element, with a very specific purpose; advertisers use like to get the audience to stop thinking about something that is bigger than or better or different from the product which are being sold. In other words, they can make the audience believe that the product is more than it is by likening it to something else. Like help, like doesn’t catch much attention. However by using it, almost anything can be said and promised afterwards.
2.3 Differences at the 《AN ANALYSIS OF LANGUAG》