AN ANALYSIS OF LANGUAG
rities and differences of the three types of advertisements will be summarized and possible reasons will be given in the light of the meaning, and function of language.
1.4 Sources of data
All the advertisements studied in this paper are taken from English magazines. They are chosen from Time, People and Newsweek (issues from 1999-2000), because these three magazines have a huge circulation, covering all kinds of audience. Almost all kinds of advertisements can be found in these magazines. In order to get valuable information for the study, a corpus of 60 advertisements was built, which consists of 20 daily consumer goods ads, 20 technical equipment ads, and 20 service ads. Conclusions will be drawn through quantitative and qualitative studies of the data.
2 Lexical Features
2.1 Classification of advertising and its audience
Generally speaking, advertisements can be divided into two types: public relation ads and commercial ads. The former tries to advocate reputation for a social group, whose purpose is to leave a favorable impression upon the potential audience. The latter leads to the act of purchasing the products or using the recommended service. Commercial ads are much more presented through mass media for the reason that manufacturers and companies are willing to spend a large sum of money to make a certain product known or to boost the image of a certain brand. In some cases, competitors, like Coca-cola and Perpsi, even spare no expense to launch advertising campaigns to win over the market share. Commercial ad 《AN ANALYSIS OF LANGUAG》
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1.4 Sources of data
All the advertisements studied in this paper are taken from English magazines. They are chosen from Time, People and Newsweek (issues from 1999-2000), because these three magazines have a huge circulation, covering all kinds of audience. Almost all kinds of advertisements can be found in these magazines. In order to get valuable information for the study, a corpus of 60 advertisements was built, which consists of 20 daily consumer goods ads, 20 technical equipment ads, and 20 service ads. Conclusions will be drawn through quantitative and qualitative studies of the data.
2 Lexical Features
2.1 Classification of advertising and its audience
Generally speaking, advertisements can be divided into two types: public relation ads and commercial ads. The former tries to advocate reputation for a social group, whose purpose is to leave a favorable impression upon the potential audience. The latter leads to the act of purchasing the products or using the recommended service. Commercial ads are much more presented through mass media for the reason that manufacturers and companies are willing to spend a large sum of money to make a certain product known or to boost the image of a certain brand. In some cases, competitors, like Coca-cola and Perpsi, even spare no expense to launch advertising campaigns to win over the market share. Commercial ad 《AN ANALYSIS OF LANGUAG》
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